HIJACK MARKETING: A SHARIA-COMPLIANT INSIGHT

Abstract

This article explores hijack marketing from a Sharia-compliant perspective. Hijack marketing is when a company uses the media attention surrounding a novel occasion or problem to sell more products. The aim of this study is to examine the application of hijack marketing techniques from a Sharia perspective. Data collection and analysis methods used in this qualitative study include document analysis and observation. Its objectives include investigating the idea of hijack marketing in product promotion and the Sharia-related problems connected to its application. It also aims to provide standards for designing marketing strategies using the Syarak viewpoint. The results of the study indicate that hijack marketing analysis is legitimate as long as it follows the Sharia guidelines.