FACTORS AFFECTING SMALL MUSLIM ENTREPRENEURS ADOPTING OF AR RAHNU DURING THE COVID-19 PANDEMIC: A LITERATURE STUDY

Abstract

This study aims to analyze the factors of acceptance of Muslim small entrepreneurs towards Ar Rahnu. This chapter focuses on three main parts. First, a discussion of Ar Rahnu’s studies. This discussion aims to highlight potential and unexplored research spaces. Second, works that cover concepts and theories relevant to the focus of the study are on the highlights section of the work. The results of discussions on past studies and highlights of the work are used to construct a conceptual framework of the study. Four themes are discussed regarding the studies of Ar Rahnu, first, the the impact of Covid-19 on economic conditions in Malaysia. Second, the study of Operation and Implementation of Ar Rahnu, the study of the Factors of Acceptance of Small Entrepreneurs of Ar Rahnu, and the study of Small Entrepreneurs.