MAPPING THE DYNAMICS OF STREET DAWAH APPROACH: A STRUCTURED ANALYSIS USING INTERPRETIVE STRUCTURAL MODELING

Abstract

This study examines the dynamics of street dawah (Islamic public outreach) approaches using Interpretive Structural Modeling (ISM) methodology. The research aims to map the implementation strategies of street dawah and develop a structured model based on expert consensus. Through a comprehensive analysis involving 7 experts from various educational backgrounds, the study identified eight key elements of effective street dawah: Friendly Demeanor, Casual Conversations, Simple and Clear Messaging, Offer Free Resources, Address Misconceptions, Focus on Universal Values, Respect Boundaries, and Practice What You Preach. The ISM analysis revealed a three-tiered hierarchical structure, with "Practice What You Preach" as the apex principle, six interconnected tactical elements in the middle tier, and "Respect Boundaries" as the foundational element. The MICMAC analysis further classified these elements into dependent, linkage, and independent variables, demonstrating their dynamic interrelationships. Results indicate that successful street dawah implementation requires a balanced integration of all elements, with particular emphasis on maintaining authentic practice while respecting personal boundaries. The study's findings provide valuable insights for practitioners and organizations involved in Islamic outreach, offering a structured framework for implementing effective street dawah programs in contemporary urban settings